Can SmartStrand Withstand This Force of Nature?

 

The SmartStrand Challenge Pits Our Revolutionary Carpet Versus One Remarkable Creature

 

It doesn't take much prompting to make us enumerate the wonderful qualities of SmartStrand carpet with DuPont Sorona renewably sourced polymer.

Whether it's SmartStrand's exceptional durability, easy cleanability, or incredible softness, we at want to show you that this carpet is cut above the rest. Ecostrand has been put through rigorous testing to ensure top quality and we're willing to prove it beyond the shadow of a doubt.

Even if that means putting it at the mercy of one of the toughest animals on the planet.

Meet Ricko, a 2,800 pound, 12-year-old Black Rhinoceros. Ricko lives a full, active lifestyle, one of plentiful mud baths and the devouring of entire bushes at a time. If this source of motion were to live in a furnished enclosure, surely the surfaces would be ruined. The flooring in particular wouldn't stand a chance - right?

We've decided to go where all other carpet-makers wouldn't dare to. For two brutal weeks, the aforementioned Ricko will live on 1,040 square feet of Ecostrand carpet.

It is here that Ricko will do everything that is expected of a rhino to do - on SmartStrand.

The dirt your children bring into the house will pale in comparison to Ricko's mud-caked hoof tracks. Remember the accident that your household pet had on the living room carpet? You haven't seen or smelled anything like the waste left behind from a pet that weighs almost 1½ tons.

And after it was all done, the carpet was cleaned and came up like new thanks to the stain resistance of SmartStrand that is built into the fibre.

So if it can handle our wildlife - its bound to handle yours!